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OCR: 378 SECTION CHAPTER 7 Disreputable Web site operators are constantly trying to devise schemes, such as manipulating meta keywords, move their Web sites up to the top of search engine query results meta keyword entered into header section of Web page when it is created pue is supposed to describe the page contents Keyword stuffing is an unethical practice in which meta keywords are manipulated to gain high relevancy rankings. For example Web page author might include meta keywords such as sex" (which happens to be the most frequently used search term) even though the term has little to do with the information on the page Socially responsible search engine sites take steps to foil practices that manipulate rankings and should make their policies on paid placements clear to users When you use ...